CALLTOWER Blog

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CX (2)

AI and Customer Experience

4 min read

AI Will Drive the Future of Customer Experience in 2025

This shift is supported by compelling data: 70% of IT decision-makers have already implemented AI to improve CX, prioritizing it well above other...

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Customer Engagement

5 min read

From Clicks to Connections, the Importance of Genuine Interactions in Customer Engagement

The shift from transactions to customer relationships: In the past, customer interactions were primarily transactional. Customers would make a...

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Beyond Basic Personalization for Next-Level Customer Experience

3 min read

Go Beyond Basic Personalization for Next-Level Customer Experience

But what do your customers really want? They want real-time interactions that feel like they’ve been designed specifically for them. Personalizing...

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Contact Center KPIs

3 min read

Crack the CX Contact Center Code through Strategic and Operational KPIs

Resolving a customer query is obviously important, but equally important is how the interaction made the customer feel and whether it strengthened...

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Contact Center CX Platform

5 min read

Got Your Contact Center CX Platform? Here’s What You Need To Do Next

However, it’s just the beginning of your omnichannel journey. Have you: Leveraged all the critical features and tools available within your platform?...

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AI Empowers Contact Center CX

3 min read

AI Empowers Contact Center Operational and CX Priorities

Let’s explore how AI is not just a tool but a transformative force, revolutionizing contact center capabilities and strategic priorities.

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Customer Experience Journey

5 min read

Multichannel Versus Omnichannel? The Difference is a Seamless Customer Experience Journey

But how did it all begin? A multichannel customer experience allows customers to interact with a company through multiple communication channels,...

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Agent Experience and Customer Experience

4 min read

How Agent Experience Shapes Customer Experience

When agents look forward to returning to the office each morning, it signifies a positive work environment. Of course, both the physical and...

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