CALLTOWER Blog

Stay Connected. Stay Ahead.

4 min read

It Smells & Tastes Like Resale. It Isn't. And That's The Point.

Why the EMEA channel's favourite business model is quietly becoming unworkable, and what replaces it. I was recently walking a global technology services distributor through our new EMEA billing model. I reached for a phrase that made them laugh,...

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3 min read

The Importance of Human Agents in Contact Centers & How AI Empowers Them

The modern contact center is undergoing rapid transformation as artificial intelligence (AI) has become a foundational component of customer...

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3 min read

AI in UCaaS Just Changed: From Building It to Switching It On

For the past couple of years, getting real value from artificial intelligence (AI) has meant building it. Crafting the prompts, grounding the model...

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3 min read

The Great Contact Center Reset: Designing CX in an AI-First World

The New Era of Customer Experience The customer experience (CX) landscape has undergone significant changes, and today’s customers expect quick...

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4 min read

From Bell to the Cloud: Celebrating 150 years of American Innovation in Telecom

As the United States prepares to celebrate its 250th anniversary of the Declaration of Independence, it’s worth recognizing the American...

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2 min read

On-Site vs. Online Training: How to Choose the Right Mix for Your Team

When planning training for a new communication platform, one of the first decisions is how to deliver it: On‑site, online, or both. It’s a practical...

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3 min read

A Compliance-Ready Mobile Calling Strategy for Regulated Enterprises

For finance, healthcare, insurance, and other regulated enterprises, mobile communications have become one of the hardest channels to govern. As...

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3 min read

What is Sentiment Analysis: The Big Application of AI in CX

Artificial intelligence (AI) has transformed the way businesses connect with customers, especially in customer experience (CX). Among the many...

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