Combining two is better than one… if you were an Appia or CallTower existing partner (or if you're looking for a great solutions provider to join) let me explain exactly why two are better than one!
When CallTower made the acquisition of Appia this year, it brought together two companies providing hosted voice and UCaaS solutions; however these companies were not competitors. Both companies were supplying solutions via their partner channels, but the end users, solutions and partner channels were quite different. CallTower has been robust in the UCassS space providing Skype for Business, Hosted Cisco Call Manager and multiple Collaboration services. Appia has been providing Metaswitch Hosted PBX, SIP Trunking services along very strong fax options with great success. Appia’s target customers were traditionally in the small and medium sector while CallTower’s was working from the medium to the enterprise space. Both organizations were striving to be the best solution provider for their customers and for their respective partner channel.
We understand that our customers are not all alike; they all have unique business and organizational environments. Our goal is to be build a product portfolio that enables our partner channel to truly listen to their customer and build the solution that fits their business needs today and into the future. With our new, combined product set we can meet customer needs today with solutions that mold and adapt to their requirements. Unlike many of our competitors, we have many options and systems to build custom solutions; we don't have to force our customers into a specific system because it's our only available option.
Our customers operate within an ever-changing world, so we must be on the leading edge of critical solutions they will need to meet their business growth projections. We are always striving to be a solution provider to our customers and not just another company pushing another product. We know our partners have myriad choices in the market place and it is our job to continue to earn their business. I believe partnering with CallTower provides the best opportunity to win new business and foster long term relationships with customers. There have been a lot of changes since Appia started in 2001 and CallTower in 2002 and we will continue to look for new ways to add value to our customers and to our partner channels.
By partnering with CallTower, your customers will have access to our best-of-breed solutions and to CallTower’s sales and support team. Together we can build a winning team! Contact us today for a free consultation for UCaaS Solutions: