Video webinars have become some of the most efficient inbound marketing tools in your potential arsenal. Many B2B businesses are leveraging the technology to achieve a wide array of marketing goals, including pitching to prospects, driving high-quality leads, updating customers, as well as showcasing products. While delivering a great video webinar is no rocket science, it requires adequate preparations and perfect organization. Your audience will be watching you in real-time, and any presentation mishap may give the wrong impression about your ideas, product, or brand—defeating the entire purpose of your webinar. Here are tips for getting it right each time:
Have Sufficient Bandwidth
Insufficient bandwidth may cause your web video stream (and audio) to break occasionally, perhaps frustrating your audience and making it difficult for them to focus on the presentation to the end. Internet speeds of 4 Megabits per second (Mbps) may be suitable for video conferencing involving a few participants, but you probably need much higher than that if thousands of people are attending your virtual event. Typically, business-class broadband internet of 50 Mbps is a prerequisite for virtual training and conferences with 1000+ attendees, mainly where there'll be a lot of screen-sharing or downloading of heavy web content.
Consider Your "Mobile" Audience
You probably have a mobile-friendly business website because you know that many of your existing and potential customers are spending more of their time on smartphones and tabs than desktops. The same logic applies to webinars. For example, you could use larger fonts to optimize the webinar video for excellent mobile viewing. Likewise, engage an appropriate mobile web conferencing app, like Zoom, with the features you need. Be sure to test the mobile-friendliness of your webinar platform beforehand.
Create a Feature-Rich Experience
A feature-rich video webinar is critical to driving engagement and keeping your audience interested. You could work with several media types, such as animation, to help demonstrate key points. Screen sharing may help drive your message home, while participants will follow your discussion more closely with a downloadable checklist. However, avoid distracting your audience with video features that only add aesthetic or presentational value without real, material benefits. Such content may also unnecessarily stretch your bandwidth capacity.
Identify a Proper Venue
You're having a virtual gathering, but you need a decent physical location to make it happen. The ideal venue should be quiet, with no babies crying, colleagues talking on the phone, or car engines roaring in the background. A soundproof studio may be the best in this scenario. Avoid backdrop noise as it may distract your audience as well as diminish the value of your discussions or propositions. You certainly want to do a sound test and make sure all the required hardware and software is good to go before the main event.
Promote Your Webinar Online
Be sure to promote your webinar online as you would a product. You may start by creating a landing page to which your online marketing activities will be directing traffic. The page is also where conversions will be taking place, so remember to introduce the webinar here and include a call-to-action inviting people to register and book a spot. Also, you could write and distribute a couple of SEO articles discussing the benefits of the proposed web seminar. Excite your social media following with interesting posts and updates about the event. Don't forget to reach out to the people in your e-mailing list too.
Video webinars make it easy for organizations to market their products and attract high-quality engagements and leads. At CallTower, we provide the virtual and physical communications infrastructure that businesses like yours need to collaborate internally as well as externally and deliver superior customer services like Zoom Conferencing and Adobe Connect. Schedule your demo today to start leveraging our cutting-edge business communications technology!