Ryan Osborne

4 min read

It Smells & Tastes Like Resale. It Isn't. And That's The Point.

Picture of Ryan Osborne Ryan Osborne: Jul 17, 2026, 9:00:01 AM

Why the EMEA channel's favourite business model is quietly becoming unworkable, and what replaces it. I was recently walking a global technology services distributor through our new EMEA billing model. I reached for a phrase that made them laugh,...

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3 min read

AI in UCaaS Just Changed: From Building It to Switching It On

Picture of Ryan Osborne Ryan Osborne: Jul 10, 2026, 9:00:01 AM

For the past couple of years, getting real value from artificial intelligence (AI) has meant building it. Crafting the prompts, grounding the model...

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