Omnichannel Cloud Communications: Meeting Customers Where They Are
Introduction
In today’s fast-paced, digital-first world, customers expect businesses to be available wherever and whenever they want to connect....
The way we work is changing - with offices around the globe, remote employees and work-from-home policies, it can be increasingly difficult to maintain solid collaboration. Misinterpretation or missed thoughts can cause confusion among teams. Fortunately with the advances made in conferencing, the benefits of video conferencing solutions are helping to resolve these issues. Video conference benefits are plentiful and can have a huge impact on how your organization communicates.
Some of the key benefits of video conferencing solutions include:
With the flexibility of a video conference, attendees can easily join from almost anywhere. With company “Bring Your Own Device” (BYOD) policies trending upward, employees can use their smartphones, tablets or laptops to connect to meetings from home or on the go. Making it easier to connect with your team wherever they are improves the ability to work together and collaborate.
The world is moving fast – and so is your competition. The ability to connect with your team in a matter of minutes can make a big difference, especially in a crisis. Troubleshoot, brainstorm, and make decisions in a format that’s as effective as an in-person meeting. Whiteboard your thoughts or share content to bring the conversation to life. Some conferencing platforms even allow both sides to make changes live.
Talk with team members around the globe all at the comfort of your desk. With the latest technologies in video conferencing, virtual meetings can be just as effective as in-person and can save tons of travel expenses. Airfare, hotel, food and rental car expenses can far exceed the cost of a video conferencing system. Travelling can also cost you in productivity. Think about all of the time you waste in the air not able to communicate. For divided teams, a video conference can significantly increase productivity and decrease wasted time. Time spent trying to get to a meeting can be used in better ways that benefit your company.
Keeping teams around the world in tune with each other is much easier with video conferencing. Simple audio calls can be effective, but adding video, audio and content sharing together brings meetings to life for remote employees. Body language and facial expressions raise the level of collaboration and can result in improved engagement in meetings. Video conferencing during group or all-company meetings also gives a “part of the team” feeling for remote employees. Your home office employees will also feel more connected to remote employees and their established relationships can help when it comes to keeping everyone in the loop.
Culture is increasingly becoming a main factor in employee retention and acquisition. Creating and maintaining an office culture with remote employees can be difficult. Video conferencing helps integrate those remote employees in the office environment so both they and in-office employees feel better connected. With video conferencing, personalities shine through more and help reinforce relationships with colleagues. The people you hire are key factors in your organizations culture. If your employees are happy and showing it, it will have a great effect.
Video conferencing adds a whole new element to collaboration. The ability to hear and see your teammates vastly improves communication. Facial expressions and body language are key factors in successful communication. Attendees are also more alert and engaged in the discussion and less likely to become distracted by emails or outside influences. As a result, productivity increases, things tend to move faster and participants feel more in sync with each other and organization.
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