The CallTower Team hosted a webinar breaking down marketing tips that drive sales, called JumpStart Your Marketing. They broke down the tips as follows: (1) Stand Apart in the Marketplace, (2) Cost Effective Tools that Work,(3) Content that Drives Engagement, (4) CallTower Virtual Marketing and (5) Power Partners. Within the scope of discussion on these topics, several hidden gems of knowledge could be found.
In this article, we break down these lessons for you to further improve your marketing efforts:
1. Branding Consistency
Establishing a brand is a tricky process for any marketer, but keeping your brand consistent across all of your marketing outlet and even within your organiation can prove equally difficult. You will need to develop brand guidelines for how your logo and other key design elements are supposed to be used. You may even want to build a deck theme for internal usage or partners. All of your content will need to be approached with brand consistency or order to maintain control of your imagery.
2. Email Automation
Email automation is a critical tool for the modern marketer, it's hands-down the best way to get your messaging in front of the most people for the time and effort involved. MailChimp is one of the best email automation system around; it is a "free-mium" tool so while most components are available for free, more contacts will evenutally require a paid plan. MailChimp als has professional email creator tool, so all of your emails will look modern, neat and effective.
3. Content Development
As a marketer, you should provide content to your audience to keep them engaged with your company and establish a mutually beneficial relationship. You'll want to make sure this content is appropriate for your audience. First, you'll want to consider the funnel placement of the reader. For content designed for folks at the top of the funnel, you'll want Blog Articles, eBooks, Guides or white paper content. As the reader moves down the funnel, content like Webinars, Demos, Newsletters – anything that requires action for the reader. Next, you should consider the personas of the readers coming to your content. Different personas require different approaches and your content needs to address these possibilities.
4. Social Media Presence
Aside from the important considerations of each individual social media outlet, an overarching component of a marketer's scheme should be a strong social media presence. Once you've selected which outlets your organization should focus on, you'll want to send content to your audience on a regular basis and make sure all your information is up-to-date. The best way to ensure your content is posted on time is to use any one of a number of scheduling and calendaring tools for social media. Share similar content across all your outlets, but make sure to customize it for the different audiences these outlets contain.
5. "Keep the Lights On"
One of the most important lessons to be imparted to marketers is the principle of "keeping the lights on". Once you've delivered your first email campaign or launched your social media pages with fun content or designed your shiny logos, your job is not done. You need to continually deliver new content, new emails, and make sure your information is updated. The marketing machine of your company should be up and active every week, delivering your content and making impressions.
Learn more about these exciting marketing tips and much, much more by watching CallTower's JumpStart Your Marketing Webinar on-demand now: