For many reps, figuring out how to effectively boost their channel sales can be a big challenge. When it comes to boosting channel sales, many reps find it challenging to figure out how to actually impact and influence consumers. This is highly important. When reps do not have any consumer bases to touch, they'll will have limited visibility and knowledge when it comes to knowing who is purchasing their products. This can make it extremely difficult to effectively engage with their customers.
However, this does not have to be the way of your business and strategy. There are many ways reps can increase engagement with customers from the first contact point. There are also ways you can engage and interact with customers after a purchase has been made. There are several ways a channel sales rep can improve their channel sales and engage with customers through the entire sales process.
Give Customers A Chance To Talk
We know how important it is to talk to your customers and with your customers. Social media and other platforms allow brands and customers to engage regularly, and reps should make use of the methods and platforms that making interacting and engaging an easy process.
Channel reps should use various methods of communication that make interacting with customers a breeze. People are constantly posting and sharing information about products on social media, but are you actually paying attention to what they are saying. Communication has always been a key piece of any type of relationship, and relationships with customers are no different.
When a customer can ask questions directly or bring up a particular issue, you will be able to answer when you have open communication. When you are the one who is answering the questions or addressing the concerns, you will not have to worry about someone else answering the question and providing an incorrect answer.
Improve Your Marketing Strategy
While you may spend several hours sitting around a table with other members of the sales team, it is a different thing to actually find out what people are saying about the products and services you are selling. You will find that there will be a significant difference in the way your products are mentioned in the various conversations.
People do not like to hear the same marketing messages over and over again. Many consumers do not care to hear the traditional marketing messages that were once used. People look for reviews, feedback, and social media posts because they put a significant amount of trust in the recommendations of their peers.
When product reviews and testimonials are included in your pitch, there can be a significant increase in performance. When testimonials and feedback are not included, consumers are just viewing or reading something that has no supported claims.
Encourage Social Interaction
You already understand how important it is to give customers a way to talk to you, but what about giving all of your customers a chance to interact with one another? There are so many online platforms that make it easy for consumers to interact and share their experiences with companies and their brands.
When customers read reviews and other content that has been generated by consumers, the customers are more likely to purchase something. Offline and online content that is generated by consumers has a significant impact on purchases. Even when consumers are shopping in a store, many of them will pull out their phones and research the product online to find reviews.
Reviews, feedback, and recommendations are all essential when it comes to shopper engagement and shopper influence. If you want to focus more on channel sales, there are various ways to implement customer feedback and reviews on the website of the channel partner.
CallTower has tons of resources to assist channel sales representatives. Review all of our promotions, spiffs, materials and other fantastic resources at our Partner Portal: