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How to Escape a Selling Rut: 3 Helpful Tips

March 5, 2020

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cyclone-fence-in-shallow-photography-951408We have heard many conversations about  salespeople finding themselves in a rut. What is a rut in the sales world? A rut is generally a way for a salesperson to state he or she is not making enough sales. How do salespeople find land in a selling rut?

Salespeople can get into a selling rut for a variety of reasons. A salesperson can land in a rut as soon as he or she feels unchallenged or uninspired. You can also find yourself in a selling rut when you have been calling the same businesses over and over and time is passing by without any changes.

Some seasoned salespeople land in a rut because they stop asking questions and stop seeking new information because they believe they have learned everything they need to. 

Thankfully, there are ways for you to find a spark and get out of that selling rut. If you want to find the passion you once had for selling, if you want to connect with your customers, and if you want to expand your network, we encourage you to adjust your mindset and find strategies that will assist you in climbing out of the selling rut. 

You Have the Passion

One of the reasons many buyers stop trusting salespeople is not based on anything related to logic. Generally, many buyers lack faith and trust in salespeople because of the lack of emotions. You may have failed to realize that the majority of your customers will make a purchasing decision based on their first emotions. Many customers do not think about the price of a product or service until after they have purchased it because they acted off emotions. 

When you show up with enthusiasm and confidence, you will give the buyer the impression that not only do you care about the products and services you sell, but you also care about the buyer. Buyers want to trust you and they want to know if you care about their business. When your heart is into selling your products and services, you will feel confident each time you face a customer. How do you currently feel about selling? Are you putting your heart into it?

You Have the Motivation

Do you remember the things you loved when you first started selling the products and services? Did you have fun in the beginning because you loved what you were selling and you loved the people you were surrounded by? It is never too late to find the fun again. When your heart is into selling and when you are surrounded by others who love what they do, everyone can easily find the fun.

Smile and laugh with members of your sales team, make someone laugh with a funny joke, or have a sales party. Do whatever it takes to put the fun back into selling so you can climb out of that rut. When you have fun in the workplace, your demeanor and attitude will change when you are in the field and meeting prospective buyers. 

You Are a Representative

It is important to remember that selling will start before you meet with a prospective buyer. As a salesperson, we encourage you to envision your preferred environment and a positive brand impact. You can also envision the interaction with a buyer before it even happens. 

You should feel confident and proud to be a part of the sales profession. The confidence you have in what you do should lead to a positive representation of the brand you stand for. You should know about the company you are representing, along with their missions and goals. You will be able to effectively and positively engage your buyers when you have accurate accounts about the brand.

Do you believe in yourself? Do you believe in the products/services you are selling? Do you believe that you have what it takes to break out of the rut? We encourage you to take some time to make a change to your attitude and your outlook. Find inspirations in new places and remain positive. 

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