2 min read

The BYOC Carrier Strategy: Redundancy and Automation

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pexels-brett-sayles-2881233In the age of cloud-based communication, with providers such as Zoom, Microsoft teams and Cisco Webex leading the helm, the concept of the Bring your own Carrier strategy has become much riper with organizations large and small. While this model is not something entirely new, the adoption rate is on the rise as this strategy allows companies worldwide to choose their preferred voice carrier, versus being limited to the carrier provided by the bundle of its communication platform. With these reasons to take advantage of utilizing the BYOC strategy, we will explore the benefits BYOC can bring to your organization.


Keep communications up and running with BYOC

Not having to depend on a singular host phone service allows organizations to augment their resiliency and continue to provide the same assured communication service. By adopting the BYOC strategy, companies can direct their contact centers and hosted enterprise calls dynamically to alternative solutions that increase efficiency. Having a backup voice solution enables customers to run equally efficiently, even if some of the business’s system are offline.

In a time where downtime is inevitable, The BYOC strategy offers the benefit of creating greater agility when companies find themselves experiencing outages. However, with voice Redundancy, which implements fail-over and redundancy by including backup systems within the network, companies have experienced the following:

  • Boost in uptime
  • Money saved
  • Reduced Expenses

The BYOC strategy utilizes this redundancy system to help companies continue running fine-tuned and well-oiled as customers have become more accustomed to 24/7 service. While some businesses may not be considering BYOC as part of their disaster avoidance strategy, there are risks involved in opting out. Some of those risks include:

  • Increased downtime
  • Lost productivity
  • Reduced Revenue

It is becoming increasingly critical to have built-in agility through BYOC as trends like remote workplace greater importance on the ability for a company to maintain consistent communication with its customers. Without the power to communicate efficiently with your customers, organizations face potentially severe financial and reputational consequences.

Workflow automation solutions.

BYOC also offers the ability to pair workflow automation with its strategy to support disaster avoidance initiatives while simultaneously improving customer experience and streamlining operations quickly and easily. With this key point, it’s important to keep in mind that the more processes an organization can automate, the more they can expect their business to run more efficiently, especially during the times of unplanned downtime. In addition to giving consumers the freedom of utilizing self-service options, the BYOC strategy minimizes customer frustrations while increasing a positive customer experience utilizing solution such as no-code or low-code, enabling businesses to build workflows to automate outbound service notifications with minimal coding required.


A large majority of businesses have migrated over to the cloud if this was not a solution they implemented before the pandemic. In addition to the BYOC strategy offering a wealth of benefits to companies utilizing cloud-based services, BYOC goes beyond disaster avoidance giving companies the ability to adapt quickly continuing to provide exceptional service during downtime and tailor their voice packages for their distinctive needs.

Learn more about the value of BYOC by contacting CallTower today - click the 'Let's Connect' image below for a free consultation:



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