5 Evolutions of Business Communication in the Modern Age

How effectively employees talk to each other, share, and work is a reflection of the business communication tools they're using in the office. Buoyed by modern VoIP-based technology, active engagements and collaborations between individuals within and outside an organization have accelerated productivity in the workplace, strengthened customer relationships, and enabled enterprises to expand quickly. To be sure, business communication is changing for the better, and here's how:  

1. Improve Collaborations

A 2017 Gallup report showed that 43% of American employees completed at least some of their official assignments remotely. According to the survey, some employers said remote working increased productivity while helping seal the gender gap in the workplace. However, these employees couldn't have done their jobs well from home without leveraging modern enterprise communication systems. These platforms have made virtual offices viable in business applications where transactions or engagements don't have to take place face to face. Today, conference calls, emails, or text messaging systems are increasingly facilitating essential business communications, enabling participants to collaborate without having to travel or be in specific physical locations.  

Advanced business communication technology is powering closer collaborations and sharing in the workplace. Thanks to Voice over the Internet Protocol (VoIP), for example, video conferencing is increasingly replacing boardroom meetings. Employees across different departments in an organization are sharing screen data, rather than paper notes, in real time. Additionally, virtual collaborative tools allow multiple persons to access and edit electronic documents simultaneously from anywhere around the world. These communication systems help increase productivity in the office.

2. Better Customer Service

Unified business communications systems help pull all inbound and outbound channels and data together, increasing information visibility across an entire organization. For instance, contact center systems are being integrated with social media and Customer Relationship Management (CRM) systems. Such integration makes it possible for sales or marketing teams to address consumer demands and concerns quickly based on real-time contact center or social media data.

3. Decreasing Prices

Communication via IP-PBX phones is relatively cheaper than traditional telephone lines. So, businesses are saving a lot by making voice or video calls over the broadband internet. Additionally, VoIP infrastructure may be cloud-hosted, reducing or eliminating installment costs. Even small businesses can now afford and leverage IP communication technology that used to be the reserve of major corporations.

4. Highly Scalable Systems

Unlike legacy telephone networks, modern IP-PBX office communication systems do not constrain a business to a specific number of phones or users. The systems can scale easily in line with any physical or virtual business expansion requirements. With the cloud-based infrastructure, companies can connect additional phone lines to the internet without incurring extra wiring, installation, and maintenance costs. So, in case of new hires or offices, an organization may just add new phone lines to their existing IP-PBX server, bringing everyone online quicker and seamlessly.

5. Enhanced Voice Analytics

IP-PBX communications systems integrated with software do support voice call analytics for quality control as well as marketing purposes. These systems facilitate more accurate call data analysis because they can capture and record all inbound and outbound voice calls along with the correct caller information. For example, an organization may use advanced phone analytics to pinpoint the identity and location of prospective customers, helping enhance target marketing efforts. Also, the analysis enables agents to know their callers well and provide individualized support services.

Likewise, contact center supervisors may employ phone analytics to scrutinize individual agent presentations for quality control. Since the software-based systems record phone conversations between support staff and customers, managers can review the recordings later on for training purposes. 

Modern businesses increase productivity and growth when they embrace advanced communication systems. At Call Tower, we provide cutting-edge business communication systems that help enterprises reach their growth potential. Schedule your demo with CallTower to see how our modern solutions can meet your organization's needs: